Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: l Manufacturer: Wiley ListPrice: $35.00 Offer: $23.10
Managing Brand Equity Author: David A. Aaker Manufacturer: Free Press ListPrice: $35.00 Offer: $29.75
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $19.88
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) Author: Jean-Noel Kapferer Manufacturer: Kogan Page ListPrice: $70.00 Offer: $63.00
Building Strong Brands Author: David A. Aaker Manufacturer: Free Press ListPrice: $30.00 Offer: $21.30
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $45.00 Offer: $29.70
Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39